Our optical boutique has one of Rapid City's widest variety and price range, of eyeglass frames and lenses! Including a great inventory selection of sunglasses, safety eyewear, and designer eyewear, that is always changing and evolving with the style, seasons, and any fashion statements! We specialize in high-quality frames and lenses at competitive prices. We offer one hour or same day service on many prescriptions.

We carry Rapid City's most premiere & luxury brands for men and women, such as: Tom Ford, Gucci, Saint Laurent, Rayban, Oakley, Costa, and so much more!!

As always, our staff are here and happy to help those who may be wanting a more personalized experience & can help curate a selection for you, that best fits you and your style, so that you feel confident and comfortable, in your next pair of glasses/sunglasses!



No appointment necessary for those patients with a current/unexpired RX from us (or from another provider), -or- for those patients/patrons, wishing to do just a little window shopping before deciding on their next set of frames and/or lenses!

While sunlight is a beautiful thing, too much of anything can be harmful. In addition to making a unique fashion statement, sunglasses are also functional and can prevent sun damage to the eyes to improve and protect vision.

Sunglasses Quality Matters

Did you know that wearing an inadequate pair of sunglasses can be worse than wearing no sun protection at all? If a pair of sunglasses offers no UV protection, the wearer is actually increasing his or her exposure to UV rays. The inadequate sunglasses will block some of the light, causing the pupil of the eye to enlarge and allow more light in. This also lets in more UV light, increasing the amount of damaging light reaching the retina. Quality sunglasses are designed to absorb UVA and UVB rays. However, not all sunglasses block 100% of UV rays, and therefore may not be effective in preventing sun damage to the eyes.

Considering the potential damage that UV exposure can cause to eyesight, everyone should be wearing lenses that block 100% of UVA and UVB rays.

Polarized Lenses Block Glare

Polarized lenses are helpful in blocking polarized light. This type of light is created by reflected light. When bright light bounces off of horizontal surfaces such as water, cars, snow, or the highway, it can cause intense glare. Bright glares make it difficult or impossible to see. Polarized lenses can be beneficial for certain situations, including driving, skiing and fishing because they cut the scattered light causing a glare. Fishermen, for example, often use polarized lenses to help them see beneath the water and better locate fish. While most polarized lenses have built-in UV-blocking features, it is important to check the lens labeling to determine if the sunglasses offer full protection. Regardless of the type of sun protection chosen, the quality of the lens is important.

Stop by to see us at VisualEyes Eye Clinic l to be sure your sunglasses provide 100% protection from UVA and UVB rays. If they don’t, we can help you pick out a fashionable pair that offers both function and protection too!